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Keep your message brief, friendly, and to the point. If readers need to know more, add a link to an outside resource that covers the rest.

 

This is an electronic newsletter, sometimes read on a smartphone.  It's a fact: people don't mind scrolling to read an article, as long as it's relevant and interesting. Use several short paragraphs if you have a lot to say. When in doubt, challenge yourself to write less and add links that support your topic.

 

Pictures are a plus!